Patagonia – Ventura, California
Scandinavian folk art meets the outdoors
CONCEPT | ILLUSTRATION | APPAREL
A symbol for Patagonia and South America
Guanacos inhabit the steppes, scrublands and mountainous regions of South America. Blooming below is a Alstroemeria patagonica flower, native to southern Argentina and Chile.
Additional badge designs were explored. One creating a hygge or cozy cabin near Patagonia’s iconic mountain Monte Fitz Roy. Another design featuring a lady's slipper, a uniquely shaped wildflower from the region.